For Alessio Ghisone

Cizeta Srl Group founder Alessio Ghisone, he was a Genoese entrepreneurs in the last century, eager to aristocratic life. In particular, he advocates Doria family unrestrained way of life. Zilina Doria family history of the Italian Jebel most famous families. For Alessio Ghisone is not a natural aristocracy, but only a so-called "new aristocracy" is very regrettable.

Eagerly read the history of Italian surnames became an essential of his hobby. For him, Doria family can not climb up, just a dream. He believes that unless he gave up his career as a tailor and his identity to be known as Genoa entrepreneurs, and he will never give them. Should not be able to create something to get their favorite birthright, and the Doria family, closely linked to it? So, Ghisone think the most beautiful of his works, which is more elegant men's white uniform.

 So he decided to this high-end product line, based on new trademarks, Alex Doriani born. Alex from Alessio and Doriani the letters, Alessio and surname Doria family in Genoa, Doria became the Doriani been strengthened.